BARBER BUDDEZ
Every empty chair costs you money
If a chair’s empty, you’re losing bookings. Simple as that. Not because you’re not a good barber – but because people aren’t seeing you, remembering you, or thinking of you when it’s time to get a cut.
Barber Buddez exists to help you stay visible and fill chairs without social media taking over your day. No trend chasing. No filming 24/7. Just a system that fits around the shop.
What Barber Buddez is
Barber Buddez is a 6-week guided social media program built for barbers, co-facilitated by Jay Matai, barber trainer and shop owner, alongside marketing experts who get small business.
You’ll learn exactly what to post, why it works, and how to turn visibility into real bookings – using content that makes sense for barbers.
Not generic marketing. Just social media done properly for the barber industry.
Six weeks. Real support. Fewer empty chairs.
Course Details
Instructors
Peter Anthony – Business Growth Expert
Jay Matai – Barber Trainer & Influencer
Sophie Siclari – Marketing Expert
Rosita Rose – Videography Expert
Level
Beginner – Advanced
Duration
6 weeks
Time investment each week:
✍️ 90+ minutes of self-learning via recorded modules (more if you can fit it in!)
🙋 90 mins for your live coaching call
Type
Self Guided + Live Coaching
PRICE
Valued at over $17,737
You pay only $2,997 inc GST
THE NEXT COURSE STARTS
Cut the guesswork
Fill the chairs
Meet Jay, the barber who built a fully-booked brand
Jay isn’t a marketer guessing how barbering works. He’s in it.
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He knows the pressure of keeping chairs full
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He’s a qualified barber trainer working hands-on with barbers every week
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He’s completing his MBA, bringing real business thinking into the shop
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He’s one of Australia’s most recognisable barber influencers on Instagram, with content that dramatically drives bookings
Jay bridges the gap between skill, business, and visibility. He understands what works behind the chair and online – and he teaches it in a way that makes sense for real barbers, real schedules, and real shops.
No theory. No fluff. Just proven insight from someone living it.
Barber Buddez is for you if…
👉 You’re relying on word of mouth and casual walk-ins too much
👉 You post occasionally but don’t know what works
👉 You want to feel more comfortable on camera
👉 You want to show your work properly, not just repost fades
👉 You want clients who get your style and price point
If this sounds like you, you’re in the right chair
Course Content
So what actually happens in Barber Buddez?
Barber Buddez is a 6-week guided program that gives you a clear, repeatable social media system designed around how barbers actually work.
You’ll learn:
- What to post (and what not to bother with)
- How to show your skills without overthinking it
- How to stay consistent around a busy shop schedule
- How to attract the right clients, not just likes
You’re not handed content and left to guess. You’re guided, supported, and checked in on weekly from those who know what it’s like to be behind the chair.
That’s where the confidence comes from.
The power of small group barber training
This isn’t a big online course where you disappear.
In Barber Buddez, you’re part of a small, industry-specific group, which means:
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You can ask real questions about your shop, your clients, your vibe
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You get feedback before you post, not after
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You learn from other barbers facing the same challenges
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You stay accountable long enough to make consistency normal
This is where things click. This is where barbers stop posting randomly and start posting with purpose.
What the six weeks look like
Before Week 1, you’ll unlock pre-work so you’re not starting behind.
Across the six weeks, we’ll help you:
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Get clear on your personal brand as a barber
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Build content that shows skill and personality
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Create a realistic posting rhythm you can actually maintain
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Turn “I should post” into something automatic
Each week builds on the last, so nothing feels scattered or rushed.
Weekly PRO coaching
Your live Barber PRO coaching calls run weekly.
This is where:
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You bring your ideas and get them sharpened
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You ask questions specific to barbering
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You get clarity on what’s working and what’s not
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You stop second-guessing every post
You won’t be doing this alone. That’s the whole point.
What you walk away with
By the end of six weeks, you’ll have:
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A clear social media strategy tailored to barbering
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Content ideas that actually attract your ideal clients
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Confidence showing up on camera (without forcing it)
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A repeatable system you can use long-term
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Less stress around marketing your chair or shop
Not just inspiration, a system that fits real barber life.
What's included with Buddez Pro?
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Full access to the Barber Buddez course (industry-specific content)
- Additional tutorials from barber Jay Matai (barbershop owner and barber trainer)
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6 weeks of guided small-group coaching
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Barber-focused content frameworks and templates
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Training from both marketing experts
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12 months access to the Buddez Learning Hub (valued at $497)
What’s Included
9 hours of professional live coaching
30+ hours of Video Instruction
40+ written lessons
100+ page workbook
12 months access to our learning hub (value $497).
Requirements
There are no pre-requisites for this course, all you need is a good attitude and a willingness to learn.
Find out how social media can work for you