Big ideas, backed by big experience
YOUR EXPERTS
Meet the Buddez behind Buddez
Peter Anthony
Executive Coach & Business Growth Expert
Peter’s the strategist you want in your corner when it’s time to pitch, persuade, or influence. With over 40 years of experience across consulting, communications, advertising and sales, he’s worked with some of the biggest brands on the planet, helping them land major deals, nail high-stakes pitches, and tell stories that actually connect.
He’s coached execs, led global campaigns, and helped win everything from Olympic sponsorships to multi-million dollar partnerships. From his early days in sales at IBM to pitching campaigns at Ogilvy for brands like McDonald’s, Foxtel, and Lexus, Pete’s career has always circled one big truth:
People don’t buy when they’re sold to – they buy when they feel understood.
His approach? Collaborate, don’t sell. Tell stories, don’t present decks. He teaches people how to open
conversations, not close deals – and that mindset has helped hundreds of clients across Australia build trust, influence outcomes, and win big.
At Buddez, Pete brings that same energy to our small business crew, helping founders and entrepreneurs learn how to confidently pitch their ideas, position their brand, and connect with customers in a way that feels authentic and effective.
“Great marketing isn’t about pressure-it’s about presence. Buddez is here to help you show up in a way that lands.”
– Peter.
Sophie Siclari
Marketing & Copywriting Expert
With over a decade of experience behind the scenes of big-name brands, top-tier agencies, and ambitious
small businesses, Sophie brings serious firepower to the Buddez crew.
She’s written content and developed content marketing strategies for some of the biggest names in Australia-
corporate giants, cult-favourite ecommerce brands, and everything in between. She knows what makes a brand stand out, what kind of content converts, and how to build marketing that actually works (without selling your soul).
She’s obsessed with words, sure, but her real superpower is turning chaotic ideas into clear, clever, high-impact
marketing strategies. She’s helped launch products, craft brand voices, build content ecosystems and has mentored many founders who just want to get it right.
At Buddez, Sophie is your inside edge – sharing the kind of industry know-how usually locked behind big agency
retainers. She’s here to help you find your voice, master your message, and show up online like the pro you are.
“I’ve seen how confusing marketing can be – even for the best brands. Buddez is about making it simple, smart and
something you actually enjoy doing.” — Sophie.
Rosita Rose
Videography & Photography expert
Rosita’s a visual storyteller with a gift for bringing brands to life – on camera, in edits, and across every social feed.
As a seasoned videographer, photographer and social media video expert, she knows how to turn everyday moments into scroll-stopping content.
As the founder of Be Mine Films and Film Habitat, she’s captured hundreds of real stories, weddings, businesses, and bold-hearted founders, and transformed them into cinematic visuals that connect. Her background spans film, photography, and content strategy, and she’s got a talent for helping people feel confident on camera (even if they’re usually behind the scenes).
She’s worked with creative teams, growing brands and solo founders to help them show up online with clarity, consistency, and style—whether it’s launching a campaign or building a strong personal brand.
At Buddez, Rosita is your go-to for video content that feels natural, elevated and impactful. She’ll help you create with confidence, level up your visuals, and build a content style that’s unmistakably yours.
“Good content doesn’t just look good – it makes people feel something. That’s what we’re building at Buddez: content that connects.” — Rosita
Buddez was born from one simple truth: running a small business is a lot. The strategy. The content. The “how do I even market this?” moments. We get it, because we’ve lived it.
That’s why we built Buddez. Not just as another community, course or tool, but as the go-to crew for small business owners who want to grow with along the way.
Helping you achieve the lifestyle you deserve
Let’s be real – no one starts a business just for the spreadsheets. You’ve got big ideas, bold goals, and maybe a dream of knocking off early on Fridays. We’re here to help you make that happen.
At Buddez, you’ll find a crew that gets it, tools that actually help, and support that keeps showing up (even when your motivation doesn’t).
Frequently Asked Questions
Is there a lock-in contract?
You can cancel your Buddez membership at any time and you won’t incur any further charges. Our Yearly and Pro memberships are charged on a yearly basis. So you can cancel anytime, but there is no refund for unused days. You’ll just continue to have access until your subscription time limit is up. Let us know if you need to upgrade, downgrade or cancel your membership. We get it. Things happen!
How often is content released?
We keep things fresh every single week. You’ll get:
- A new workshop or live session every week (with replays available)
- Weekly Q&A threads in the community so you can ask anything and get expert advice
- New templates or tools dropping at least once a month (more during launch seasons)
- A brand new podcast episode every week, featuring small business owners, marketing pros, and smart-as-heck ideas you can steal
Basically, you’ll never run out of ways to learn, grow, and get inspired – without feeling overwhelmed.
I’m already in other communities. What makes Buddez different?
We’re not just another Facebook group. Buddez is built for small business owners who want clear answers, real support, and less fluff. You’ll get weekly Q&A calls, actual experts, and a vibe that feels more like mates, less like marketers shouting into the void. Plus access to loads of workshops and downloadable templates/guides!
Do I get access to everything as soon as I join?
Yep! The second you’re in, you’ll unlock all past workshops, templates, and resources – and be able to join upcoming sessions and Q&As.
What’s the difference between Buddez Yearly and Buddez Pro?
Yearly gives you community, templates, workshops, and expert Q&As. Pro gives you all that plus quarterly business coaching with Peter Anthony, personalised audits and a chance to feature your biz on our podcast. It’s perfect if you want more hands-on help and accountability.
What if I don’t have a business yet?
No worries – lots of our members are in the idea, side hustle, or ‘just getting started’ phase. Buddez is a great place to learn what works, avoid rookie mistakes, and get inspired by others who’ve been there.
When are the live sessions?
Our Weekly Q&As are currently held on Fridays at 11am, AEST. Everything is recorded if you can’t make it live. You’ll get reminders and replays inside the member hub.
What kind of businesses join Buddez?
We’ve got service providers, coaches, creatives, eCommerce founders, freelancers, and idea-stage dreamers. If you’re running (or building) a small business and want support, strategy, and a community that gets it – you’ll fit right in.
What if I join and it’s not for me?
We get it – not everything is a fit. That’s why Monthly is a great way to test the waters. You can cancel anytime, and there’s no hard feelings (though we’ll definitely miss you in the group chat.)
